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PicPay

Our team built the pricing infrastructure for PicPay’s financial products.

pricing · Payments

IA

Context

Before wedocode, our team worked on pricing for PicPay’s financial products and on the tools for a sales team of about 500 salespeople.

Challenge

Increase revenue and markup in negotiations, with prices backed by consistent criteria and up-to-date data.

What was built

  • Pricing infrastructure with a criteria matrix automatically enriched by predictive models and AI.
  • Pricing features for the sales team.
  • Lead enrichment with external databases to raise conversion.
  • AI agents for inbound tickets.

Results

  • Data-backed pricing and negotiation, focused on revenue uplift and markup.
  • About 500 salespeople using the same pricing tools and enriched leads.
  • AI agents handling inbound tickets.

Next case

StoneMobile field sales

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