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Badauê

We built the website and management platform for Badauê, a cultural innovation platform.

Website and operations SaaS · Growth

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Badauê: Website and operations SaaS

Context

Badauê brings together an agency, editorial, an artist directory, brand curation and education. Its old WordPress site was slow and plugin-dependent, and the sales operation was spread across disconnected tools.

Challenge

Give the team autonomy to publish, improve search presence and bring the sales operation into one place.

What was built

  • New website built from scratch, with content management and a landing page builder.
  • SEO from the ground up, redirects from the old site and AI-readable versions of the content.
  • Paid subscription for the artist directory, with checkout and profile setup.
  • Internal platform with leads, email campaigns, CRM pipeline and dashboards.
  • AI agent on WhatsApp and notifications by email and Telegram.

Results

  • The team publishes content and landing pages without a developer.
  • Sales operation and reporting in a single platform.
  • Live at alabadaue.com.

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